Clouded Leopard Fund
App and Responsive Website Design
ROLE: UX designer – from concept to completion.
The Clouded Leopard Fund (CLF) was created to preserve the Clouded Leopard in the wild and save their natural habitat. The organization needed a tool to increase awareness and educate the importance of conservation. They target teachers, philanthropist and youth programs willing to support the preservation of this endangered species.
Overview
CHALLENGE: There are fewer than 10,000 adult Clouded Leopards living in the wild, with a declining population.
GOAL: Design an app and website that increases the awareness of the critically endangered Leopard and helps people learn ways to support the cause.
Initial Design
WIREFRAMES: The Clouded Leopard Fund uses (4) main categories. The flow is intuitive and concise providing only the necessary information needed for the user to make an educated choice.
Navigation is simple and clean for ease of use.
App includes history of CLF and how it has contributed to the Clouded Leopard’s survival.
App provides tools for educating youth about endangered Clouded Leopards.
Key Mockups
Responsive Website
SITE MAP
With the app designs completed, my next goal was to create a sitemap for the responsive website. The structure I chose was to allow quick and easy decision making for the user.
RESPONSIVE DESIGN
Mockups were created showing a variation in screen sizes including mobile, tablet and desktop. Designs were optimized to fit specific user needs for each device.
Site Map
Conculsion
Reaching the youth of today through the app is a goal considered throughout the design. Teachers will be able to use the tools provided to teach conservation to future generations. In addition, the product shares the value of the Clouded Leopard Fund and the way users can easily contribute. Depending on the users needs, the product had to function for both an app and responsive website with each having their own unique design challenges.