Entertainment Benefits Group (EBG) operates TicketsatWork.com, a members-only corporate benefits platform offering a wide variety of products at a special discount to companies and their employees.
As Lead for EBG’s in-house creative team, my job was to bring the TicketsatWork brand to life through various marketing initiatives being delivered through multiple channels.
Ski Resorts
To promote the annual ski season and build excitement, posters were mailed during the summer to participating TicketsatWork partners. Human Resource contacts were asked to display posters in common areas such as breakrooms and cafeterias.
Print and Email
ROLE: Creative Lead, Art Director & Copywriter.
Editable PDF flyers were emailed to Human Resource partners that could either be sent to an employee inbox or printed for placement throughout the office.
Every company that joined TicketsatWork would receive a unique code for employees to use when signing up. Members Have More Fun! campaign was developed to target employees who had yet to enroll with a discount on their first purchase. Discount incentives were also provided to current members who encouraged fellow co-workers to sign up and join the fun.
Members Have More Fun!
Email, Digital and Print
ROLE: Creative Lead, Art Director & Copywriter.
Slide-in banners teased how easy it is to get cash. By encouraging your fellow co-workers to sign up, current subscribers could receive $25 toward a TicketsatWork purchase.
As a leading ticket seller for Walt Disney World, EBG was able to develop exclusive discounts that could only be found at TicketsatWork.com. This poster I designed for Walt Disney World provided another opportunity to encourage employees to sign up at TicketsatWork and experience why Members Have More Fun!
DealsNOW
DealsNOW products are available at a great discount, but only for a limited time - nudging the customer to act quickly.
As a newly introduced program, I developed the name, then created a logo and identity to fall within the TicketsatWork brand, while standing apart as a unique offering.
Digital and Email
ROLE: Creative Lead, Designer & Copywriter.
A dedicated DealsNOW email was sent to subscribers in each local market posting the latest limited time offers.
To promote DealsNOW and to alert when new local markets become available, advertisements were included in customer relations thank you emails.
Event Display
Regular trade show participation was used as a platform to introduce new products and services to a wider audience. The largest of these events attended was the Society for Human Resource Management (SHRM) Conference and Expo.
Concept development through final production build was provided in-house.
ROLE: Creative Lead and art direction.
